Bullring, Birmingham

Where Birmingham happens

The experience

The Bullring makes Birmingham the most exciting city outside London for international brands. With the Guardian bronze bull as the third most photographed landmark in Britain, Bullring also has the first Forever21 store in Europe, the only Midlands Cos and UGG, as well as an iconic Selfridge’s as key tenants.

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The shoppers

The city centre position and ample transport links to The Bullring attracts a country-wide audience with an impressive average weekly footfall of 750,000. With iconic architecture, exclusive retailers and high profile events, the Bullring is a coveted retail and promotional destination. The recent addition of Link Street, a dedicated pop-up shop area connects the shopping centre with Grand Central and New Street Station.

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Ready to make it happen? From concept to planning and execution our dedicated Bullring team is on hand to help you bring your idea to life...

Ready to make it happen?

From concept to planning and execution our dedicated Bullring team is on hand to help you bring your idea to life...

Statistics...

36 million

Annual Footfall

46%

Top 3 highest spending ACORN

£77

Average Spend

83 mins

Average Dwell Time

128,000

Size (Sq m)

200,401

Facebook Followers

Spaces to engage

Whatever the size of your brand or business we can offer a wealth of knowledge, expertise and opportunity to engage with your customers.

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Bullring, Birmingham

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Bullring Upper Level Bullring Lower Level

Space

Bullring, Birmingham

Site A: Upper Mall West

7m x 3m

Upper West Mall, along the internal route from New Street Station. Next to Apple and Goldsmiths.

Space

Bullring, Birmingham

Site B: Central Street

5m x 5m

External site linking east & west malls with high footfall.

Space

Bullring, Birmingham

Site C: Rotunda Square

10m x 10m

External site linking the 3 main entrances to the city centre. Home of iconic Bull statue.

Space

Bullring, Birmingham

Site D: St. Martin's Square

15m x 10m

Our largest external site, surrounded by eateries offering high footfall throughout the day and night.

Space

Bullring, Birmingham

Site J: Upper Mall East

7m x 5m

Located on the premium upper east mall surrounded by high end stores Selfridges and Hugo Boss.

Space

Bullring, Birmingham

Site K: Upper Mall East

7m x 5m

Located on the premium upper east mall surrounded by high end stores Selfridges and All Saints.

Space

Bullring, Birmingham

Site E: Lower Mall West

7m x 12m

Our largest and prime internal event space which can be viewed from all 3 mall levels. Near Disney and Debenhams.

Space

Bullring, Birmingham

Site I: Selfridge Circle

8m diameter site.

Located on the premium lower east mall opposite Selfridges.

Space

Bullring, Birmingham

LinkStreet

A connecting route between Bullring and Grand Central, LinkStreet is the perfect location for these smaller and more niche brands to build a presence in the UK’s second city and provides shoppers with an exciting new retail experience.

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A: 

You must provide a completed Fire Risk Assessment form before making any bookings.

A: 

Portable appliances - please specify the method and frequency of testing for electrical items within their risk assessment. Testing must be appropriate to the electrical supply, British Standard (e.g. BS7671:2008) and supporting PAT certificates must be provided. 

Fixed wiring - permanent wiring must be tested by our electrician at point of installation and any resulting action recorded on the Activity Checklist. Thereafter, the wiring should be tested annually and the records collected.

A: 

Risk Assessments must be written by the company responsible for the activity. The risk assessment needs to cover set up, customer interface and de-rig. A risk assessment provided for installation is fine, but often the greater risk is what takes place when visitors walk through the doors. Risk assessments should be specific to the activity and to your centre; generic risk assessments or blanket health and safety policies can never be comprehensive.