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Site E: Lower Mall West

Bullring, Birmingham

As the prime internal event space, Lower Mall West has hosted a wide range of high-profile events including catwalk shows for Gok Wan's How to Look Good Naked and Britain's Next Top Model, live cooking demonstrations from Gino D’Acampo and Jean Christophe Novelli and live performances from Bond and Alvin & The Chipmunks! 

The site can be viewed from all 3 mall levels, making it an attractive site for performance based events. As our largest internal site, customers visit the area regularly just to what is happening.

Space Details

Site E: Lower Mall West

Our largest and prime internal event space which can be viewed from all 3 mall levels. Near Disney and Debenhams.

Daily rate (Mon-Fri)


Weekly rate (Mon-Sun)


Weekend rate (Sat-Sun)



As the prime internal event space, the Lower West Mall has hosted a wide range of high-profile events including cat walk shows for Gok Wan, live cooking demos from Gino D’Acampo and live shows from Bond to the Chipmunks. Visible from all 3 levels, this high footfall space varied use has customers returning time and time agains to see what’s on

Power & Comms

5 x 13amp and 63amp 3 phase. WiFi available

Suitable for

Car displays, large modular stands and roadshows


Via Service Yard between 10pm and 7am Monday to Saturday, and from 6:30pm on Sundays. Alternative access via Egbaston Street (Core3) by prior approval only


Mon - Fri 9:30am - 8pm, Sat 9am - 8pm, Sun 11am - 5pm


7m x 12m (up to 3 cars permitted) with a height limit of 2.5m

All rates are exclusive of VAT. Weekend rate is for Sat to Sun. Rates subject to increase in Nov/Dec.


Ready to make it happen? From concept to planning and execution our dedicated Bullring team is on hand to help you bring your idea to life...

Ready to make it happen?

From concept to planning and execution our dedicated Bullring team is on hand to help you bring your idea to life...

Useful resources


Prior to being given site access, you will need to provide a brief outlining the nature and key features of your planned activity. This should include a visual, and you will need to provide the following information on the Hammerson Space Booking System:

  • Client and company information, including address and contact details
  • Invoice details
  • Name and contact details of supervisor or event manager who will be on site
  • Payment information
  • Booking details, including H&S documentation (to be supplied in advance of the commencement date)
  • Activity and logistics information


Portable appliances - please specify the method and frequency of testing for electrical items within their risk assessment. Testing must be appropriate to the electrical supply, British Standard (e.g. BS7671:2008) and supporting PAT certificates must be provided. 

Fixed wiring - permanent wiring must be tested by our electrician at point of installation and any resulting action recorded on the Activity Checklist. Thereafter, the wiring should be tested annually and the records collected.


You must provide a completed Fire Risk Assessment form before making any bookings.


Risk Assessments must be written by the company responsible for the activity. The risk assessment needs to cover set up, customer interface and de-rig. A risk assessment provided for installation is fine, but often the greater risk is what takes place when visitors walk through the doors. Risk assessments should be specific to the activity and to your centre; generic risk assessments or blanket health and safety policies can never be comprehensive.



Each tenant must demonstrate they have considered the risk of health, safety, fire and electrical hazards and provide control measures / method statements to confirm how they will remove or reduce risks to the lowest level as far as is reasonably practicable.