Grand Central, Birmingham

Where Birmingham happens

The experience

Home to over 60 stores with John Lewis as the main anchor tenant, Grand Central has enhanced Birmingham's retail landscape with a mix of premium fashion and high street brands, many of which are new to the city. Grand Central features an impressive glass atrium roof centrepiece and is linked to the Bullring via Link Street, a new pop-up shop area.

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The shoppers

Grand Central welcomed over 300,000 people on its opening weekend alone. The much anticipated addition makes Birmingham the only city outside of London with a Harvey Nichols, Selfridges, Debenhams, House of Fraser and John Lewis. Described as the gateway to the North, Birmingham has a diverse catchment with Manchester and London just 90 minutes away.

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Ready to make it happen? From concept to planning and execution our dedicated Grand Central team is on hand to help you bring your idea to life...

Ready to make it happen?

From concept to planning and execution our dedicated Grand Central team is on hand to help you bring your idea to life...


17 million

Annual Footfall


Average Spend


Top 3 highest spending ACORN

83 mins

Average Dwell Time


Size (Sq m)


Facebook Followers

Spaces to engage

Whatever the size of your brand or business we can offer a wealth of knowledge, expertise and opportunity to engage with your customers.

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Grand Central, Birmingham

Grand Central


Grand Central, Birmingham


3m x 2.6m

An open space within close proximity to John Lewis department store. Centrally placed promotional space.


Grand Central, Birmingham


1.5m x 2m

Situated close to the escalators and within close proximity of key stores such as Cath Kidston, Joules and Kiehl's; this space caters to many different promotional activities.


Grand Central, Birmingham


6m x 2.6m

This promotional space is situated within close proximity of TH Baker, Pandora and Jacques Vert.


Grand Central, Birmingham


7.2m x 3.4

This larger space is situated close to Neal's Yard Remedies, L'Occitane and Fat Face.


Grand Central, Birmingham


4.5m x 3.4m

This promotional space is located close to TM Lewin and food outlets receiving a good footfall.


Grand Central, Birmingham


7.8m x 6.2m

This promotional area is situated within close proximity of Costa and other food outlets.


Grand Central, Birmingham


1.8m x 1.8m

This promotional area is located close to Carluccio's and other food outlets.

Be inspired...


You must provide a completed Fire Risk Assessment form before making any bookings.


Portable appliances - please specify the method and frequency of testing for electrical items within their risk assessment. Testing must be appropriate to the electrical supply, British Standard (e.g. BS7671:2008) and supporting PAT certificates must be provided. 

Fixed wiring - permanent wiring must be tested by our electrician at point of installation and any resulting action recorded on the Activity Checklist. Thereafter, the wiring should be tested annually and the records collected.


Victoria, Leeds

Sidney Street

5m x 4m

Prime external space linking both Victoria Quarter and Victoria Gate with high footfall. Ideal for sampling.