Grand Central, Birmingham

Where Birmingham happens

The experience

Home to over 60 stores with John Lewis as the main anchor tenant, Grand Central has enhanced Birmingham's retail landscape with a mix of premium fashion and high street brands, many of which are new to the city. Grand Central features an impressive glass atrium roof centrepiece and is linked to the Bullring via LinkStreet, a new pop-up shop area.

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The shoppers

Grand Central welcomed over 300,000 people on its opening weekend alone. The much anticipated addition makes Birmingham the only city outside of London with a Harvey Nichols, Selfridges, Debenhams, House of Fraser and John Lewis. Described as the gateway to the North, Birmingham has a diverse catchment with Manchester and London just 90 minutes away.

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Ready to make it happen? From concept to planning and execution our dedicated Grand Central team is on hand to help you bring your idea to life...

Ready to make it happen?

From concept to planning and execution our dedicated Grand Central team is on hand to help you bring your idea to life...

Statistics...

17 million

Annual Footfall

57%

Top 3 Highest Spending ACORN Categories

£74

Average Fashion Spend

50 mins

Average Dwell Time

500,000

Size (Sq m)

68,641

Facebook Followers

Spaces to engage

Whatever the size of your brand or business we can offer a wealth of knowledge, expertise and opportunity to engage with your customers.

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Grand Central, Birmingham

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Grand Central, Birmingham

PE1

2m x 2m x 1.4m

An open space within close proximity to John Lewis department store. Centrally placed promotional space.

Grand Central, Birmingham

PE3

6m x 2m x 1.4m

This mall retail space is situated within close proximity of TH Baker, Pandora and Jacques Vert.

Grand Central, Birmingham

PE4

7.2m x 3m x 1.4m

This larger mall retail space is situated close to Neal’s Yard Remedies, L’Occitane and Fat Face

Grand Central, Birmingham

PE5

4.5m x 3m x 1.4m 13amp

This promotional space is located close to TM Lewin and food outlets receiving a good footfall.

Grand Central, Birmingham

PE8

5m x 5m x1.4m 13amp

High footfall promotional space located close to Costa Coffee and John Lewis, suitable for vehicle display, brand promotions and larger sampling experiential activity.

Grand Central, Birmingham

PE9

5m x 5m x 1.4m 16amp

Busy promotional space situated close to Fat Face and Tapas Revolution, suitable for medium promotions, road shows and experiential brand activity.

Grand Central, Birmingham

LinkStreet, Birmingham

Found on the connecting route between Bullring and Grand Central, LinkStreet enjoys access to Birmingham’s busiest shopping experience.

Be inspired...

Bullring, Birmingham

The Bullring is an iconic building which has helped to establish Birmingham as the most exciting city outside London for international brands.

LinkStreet, Birmingham

Found on the connecting route between Bullring and Grand Central, LinkStreet enjoys access to Birmingham’s busiest shopping experience.

Highcross, Leicester

Dominating the retail and leisure landscape in Leicester city centre, the centre boasts over 40 delicious cafes and restaurants and a 12 screen Cinema de Lux with XPLUS screen.

Victoria, Leeds

The new Victoria brings together Victoria Quarter and the newly developed Victoria Gate to deliver the most vibrant new shopping scene and destination in Leeds city centre.

Fashion and Beauty Events

Every year we celebrate the start of the spring fashion season with a free fashion and beauty event.

April 01 - September 30

Student Sessions

Every student social calendar across the UK includes two important Student Events –the first of which is during March when our centres host a night of exclusive retail discount offers, live DJs, freebies, competitions and more.

March 01 - October 31

Unique to You

Pop-up shops, kiosks, brand immersion and other innovative ambient media all add excitement and engagement to customer shopping experiences.

Want to take your message beyond the standard opportunities? Have a great idea like an underground flavour lab for a restaurant or want to host a mini-festival – tell us about it. Together we can create a space, event, immersive experience or opportunity unique to you.

Advertising and Digital Media

Hammerson’s network of premium shopping centres provides a variety of digital and ambient media opportunities across the UK and Ireland. Together with our partners, we provide brands, agencies and startups a decade of expertise across prime viewing locations. Take advantage of our advertising platforms to engage with 280 million shoppers annually.