LinkStreet, Birmingham

Where Birmingham happens

The experience

Found on the connecting route between Bullring and Grand Central, LinkStreet enjoys access to Birmingham’s busiest shopping experience. This distinctly individual shopping destination is packed with a mix of fresh and unique popup shops and restaurants that cannot be found elsewhere. LinkStreet distinguishes itself through exciting pop-up shop opportunities and is the perfect location for independent and niche brands to build a presence in the UK’s second city. It’s an exciting retail experience that never stops evolving.

The location

LinkStreet, a dedicated pop up shop area, can be found in the connecting walkway between the Bullring shopping centre and Grand Central and New Street Station, Birmingham. This central, city centre position and ample transport links to Bullring attract a country-wide audience with an impressive average weekly footfall of 750,000. With iconic architecture and exclusive retailers, Bullring is a coveted retail destination. LinkStreet focuses that footfall on a smaller, bespoke strip of fresh, exciting pop-up shops and restaurants.

‘LinkStreet was the ideal location for us and we've had great support from the whole Bullring team to ensure our opening was a success.’ Cereal Killer Café

Ready to make it happen? From concept to planning and execution our dedicated LinkStreet team is on hand to help you bring your idea to life...

Ready to make it happen?

From concept to planning and execution our dedicated LinkStreet team is on hand to help you bring your idea to life...

Statistics...

36 million

Annual Footfall

50%

Top 3 highest spending ACORN

£105

Average Spend

77 mins

Average Dwell Time

128,000

Size (Sq m)

207,000

Facebook Followers

Spaces to Engage

Whatever the size of your brand or business we can offer a wealth of knowledge, expertise and opportunity to engage with your customers.

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LinkStreet, Birmingham

LinkStreet

LinkStreet, Birmingham

K1

16 sqm

The 1st of 5 exciting pop-up shop spaces located opposite Cafe Nero and the entrance to Debenhams, on the connecting route between Bullring and Grand Central.

LinkStreet, Birmingham

K2

16 sqm

The 2nd of 5 exciting pop-up shop spaces located opposite Cafe Nero and Debenhams entrance, on the connecting route between Bullring and Grand Central.

LinkStreet, Birmingham

K3

16 sqm

The 3rd of 5 exciting pop-up shop spaces located opposite LUKE on the connecting route between Bullring and Grand Central.

LinkStreet, Birmingham

K4

16 sqm

The 4th of 5 exciting pop-up shop spaces located opposite LUKE and Warren James in the heart of LinkStreet, on the connecting route between Bullring and Grand Central.

LinkStreet, Birmingham

K5

16 sqm

The 5th exciting pop-up shop space located next to Estilo and opposite Warren James, on the connecting route between Bullring and Grand Central. Suited to high-end fashion brands and start-up concepts.

Be inspired...

Bullring, Birmingham

The Bullring is an iconic building which has helped to establish Birmingham as the most exciting city outside London for international brands.

Grand Central, Birmingham

Home to over 60 stores with John Lewis as the main anchor tenant, Grand Central has enhanced Birmingham’s retail landscape with a mix of premium fashion and high street brands, many of which are new to the city.

Highcross, Leicester

Dominating the retail and leisure landscape in Leicester city centre, the centre boasts over 40 delicious cafes and restaurants and a 12 screen Cinema de Lux with XPLUS screen.

Victoria, Leeds

The new Victoria brings together Victoria Quarter and the newly developed Victoria Gate to deliver the most vibrant new shopping scene and destination in Leeds city centre.

Fashion and Beauty Events

Every year we celebrate the start of the spring fashion season with a free fashion and beauty event.

April 01 - September 30

Student Sessions

Every student social calendar across the UK includes two important Student Events –the first of which is during March when our centres host a night of exclusive retail discount offers, live DJs, freebies, competitions and more.

March 01 - October 31

Unique to You

Pop-up shops, kiosks, brand immersion and other innovative ambient media all add excitement and engagement to customer shopping experiences.

Want to take your message beyond the standard opportunities? Have a great idea like an underground flavour lab for a restaurant or want to host a mini-festival – tell us about it. Together we can create a space, event, immersive experience or opportunity unique to you.

Advertising and Digital Media

Hammerson’s network of premium shopping centres provides a variety of digital and ambient media opportunities across the UK and Ireland. Together with our partners, we provide brands, agencies and startups a decade of expertise across prime viewing locations. Take advantage of our advertising platforms to engage with 280 million shoppers annually.