This year we added a sprinkle of Willy Wonka inspired magic, with the celebrity gardener Diarmuid Gavin’s Garden of Pure Imagination. Every 15 minutes, pieces of the mechanical garden spring into action, bringing delight to visiting shoppers. The event also featured a space to enjoy the summer sun, a gin pop up bar, exclusive celebrity endorsed gardening supplies shop and a space to promote and engage with shoppers and you have the perfect external event. Want to get involved with demonstrations, events, endorsement events or some seasonal sampling?
Shopping centres have long been the ideal location for celebrity and film/TV events from talent searches for The X Factor to celebrity product endorsements via meet & greets, we’ve got plenty of experience and lots of opportunities. The recent exclusive celebrity pop up shops in Dundrum, Dublin and LinkStreet, Birmingham for Pippa O’Connor and Kanye West were excellent examples of retail opportunities. Other recent activities include teen sensation JoJo Bow’s shopping centre tour, Scarlett Moffat’s Street Mate filming at Cabot Circus and Justin Fletcher signing copies of his book in The Oracle, Reading. For more information on celebrity opportunities please contact our Hammerson Engage team.